This study investigates front end development strategies to optimize web performance for airline websites, aiming to enhance user experience and operational efficiency. The primary objectives include identifying critical performance metrics and implementing effective optimization techniques. The methodology involved analyzing key metrics such as page load time, TTFB, FCP, LCP, CLS, TBT, and TTI, followed by the deployment of best practices like minimizing HTTP requests, optimizing images, leveraging lazy loading, and using content delivery networks (CDNs). Continuous monitoring and user feedback were integral to the iterative improvement process. Principal findings indicate that these strategies significantly improve web performance, resulting in faster load times, reduced latency, and enhanced user satisfaction. Ensuring HTTPS implementation and robust security measures further bolstered performance and trust. The study concludes that a holistic approach to web performance optimization can provide airlines with a competitive edge, fostering better customer experiences and driving business success.
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