Digitalization & Sustainability Review

Peer Reviewed Article

Vol. 1 No. 1 (2021)

Strategic Frameworks for Optimizing Customer Engagement in the Digital Era: A Comparative Study

Submitted
1 February 2021
Published
15-03-2021

Abstract

Optimizing customer engagement in the rapidly evolving digital landscape has become a critical priority for businesses across industries. This comparative study explores strategic frameworks for enhancing digital customer engagement and provides insights into their effectiveness, applicability, and implications for companies and policymakers. The study's main objectives include comparing and analyzing various strategic frameworks for optimizing customer engagement in the digital era, evaluating the effectiveness and adaptability of these frameworks across different industries, and identifying key findings and implications for businesses and policymakers seeking to enhance digital customer engagement strategies. The study adopts a secondary data-based review methodology, analyzing existing literature, industry reports, and academic research to compare and evaluate strategic frameworks. Significant findings highlight the importance of adopting a holistic approach, leveraging data-driven insights, fostering collaboration and co-creation, and embracing emerging technologies in digital customer engagement strategies. Policy implications include recommendations for policymakers to promote responsible and ethical practices in digital customer engagement, including guidelines for data privacy, consumer education initiatives, and support for industry collaboration and innovation. The study helps organizations and policymakers navigate digital complexity with valuable insights and recommendations.

References

  1. Baddam, P. R. (2017). Pushing the Boundaries: Advanced Game Development in Unity. International Journal of Reciprocal Symmetry and Theoretical Physics, 4, 29-37. https://upright.pub/index.php/ijrstp/article/view/109
  2. Baddam, P. R. (2020). Cyber Sentinel Chronicles: Navigating Ethical Hacking’s Role in Fortifying Digital Security. Asian Journal of Humanity, Art and Literature, 7(2), 147-158. https://doi.org/10.18034/ajhal.v7i2.712
  3. Baddam, P. R. (2021). Indie Game Alchemy: Crafting Success with C# and Unity’s Dynamic Partnership. International Journal of Reciprocal Symmetry and Theoretical Physics, 8, 11-20. https://upright.pub/index.php/ijrstp/article/view/111
  4. Baddam, P. R., Vadiyala, V. R., & Thaduri, U. R. (2018). Unraveling Java’s Prowess and Adaptable Architecture in Modern Software Development. Global Disclosure of Economics and Business, 7(2), 97-108. https://doi.org/10.18034/gdeb.v7i2.710
  5. Chahal, H., Rani, A. (2017). How Trust Moderates Social Media Engagement and Brand Equity. Journal of Research in Interactive Marketing, 11(3), 312-335. https://doi.org/10.1108/JRIM-10-2016-0104
  6. Colombi, C., Kim, P., Wyatt, N. (2018). Fashion Retailing "Tech-Gagement": Engagement Fueled by New Technology. Research Journal of Textile and Apparel, 22(4), 390-406. https://doi.org/10.1108/RJTA-03-2018-0019
  7. Cvijikj, P. I., Michahelles, F. (2013). Online Engagement Factors on Facebook Brand Pages. Social Network Analysis and Mining, 3(4), 843-861. https://doi.org/10.1007/s13278-013-0098-8
  8. Deming, C., Baddam, P. R., & Vadiyala, V. R. (2018). Unlocking PHP’s Potential: An All-Inclusive Approach to Server-Side Scripting. Engineering International, 6(2), 169–186. https://doi.org/10.18034/ei.v6i2.683
  9. Fadziso, T., Vadiyala, V. R., & Baddam, P. R. (2019). Advanced Java Wizardry: Delving into Cutting-Edge Concepts for Scalable and Secure Coding. Engineering International, 7(2), 127–146. https://doi.org/10.18034/ei.v7i2.684
  10. Franks, B. (2009). Data Warehousing and Consumer Analytics in the Era of Customer Engagement - An Interview with Bill Franks of Teradata. Journal of Digital Asset Management, 5(6), 352-363. https://doi.org/10.1057/dam.2009.27
  11. Mahadasa, R. (2016). Blockchain Integration in Cloud Computing: A Promising Approach for Data Integrity and Trust. Technology & Management Review, 1, 14-20. https://upright.pub/index.php/tmr/article/view/113
  12. Mahadasa, R. (2017). Decoding the Future: Artificial Intelligence in Healthcare. Malaysian Journal of Medical and Biological Research, 4(2), 167-174. https://mjmbr.my/index.php/mjmbr/article/view/683
  13. Mahadasa, R., & Surarapu, P. (2016). Toward Green Clouds: Sustainable Practices and Energy-Efficient Solutions in Cloud Computing. Asia Pacific Journal of Energy and Environment, 3(2), 83-88. https://doi.org/10.18034/apjee.v3i2.713
  14. Mahadasa, R., Surarapu, P., Vadiyala, V. R., & Baddam, P. R. (2020). Utilization of Agricultural Drones in Farming by Harnessing the Power of Aerial Intelligence. Malaysian Journal of Medical and Biological Research, 7(2), 135-144. https://mjmbr.my/index.php/mjmbr/article/view/684
  15. Mandapuram, M., Mahadasa, R., & Surarapu, P. (2019). Evolution of Smart Farming: Integrating IoT and AI in Agricultural Engineering. Global Disclosure of Economics and Business, 8(2), 165-178. https://doi.org/10.18034/gdeb.v8i2.714
  16. Marino, V., Presti, L. L. (2018). Engagement, Satisfaction and Customer Behavior-Based CRM Performance: An Empirical Study of Mobile Instant Messaging. Journal of Service Theory and Practice, 28(5), 682-707. https://doi.org/10.1108/JSTP-11-2017-0222
  17. Mijatovic, I., Tošic, B., Jovanovic, M. (2019). The Acquiring of The Knowledge About Standards in The Digital ERA. Amfiteatru Economic, 21(51), 427-441. https://doi.org/10.24818/EA/2019/51/427
  18. Rohm, A., Kaltcheva, V. D., Milne, G. R. (2013). A Mixed-Method Approach to Examining Brand-Consumer Interactions Driven by Social Media. Journal of Research in Interactive Marketing, 7(4), 295-311. https://doi.org/10.1108/JRIM-01-2013-0009
  19. Sashi, C. M. (2012). Customer Engagement, Buyer-Seller Relationships, and Social Media. Management Decision, 50(2), 253-272. https://doi.org/10.1108/00251741211203551
  20. Surarapu, P. (2016). Emerging Trends in Smart Grid Technologies: An Overview of Future Power Systems. International Journal of Reciprocal Symmetry and Theoretical Physics, 3, 17-24. https://upright.pub/index.php/ijrstp/article/view/114
  21. Surarapu, P. (2017). Security Matters: Safeguarding Java Applications in an Era of Increasing Cyber Threats. Asian Journal of Applied Science and Engineering, 6(1), 169–176. https://doi.org/10.18034/ajase.v6i1.82
  22. Surarapu, P., & Mahadasa, R. (2017). Enhancing Web Development through the Utilization of Cutting-Edge HTML5. Technology & Management Review, 2, 25-36. https://upright.pub/index.php/tmr/article/view/115
  23. Surarapu, P., Mahadasa, R., & Dekkati, S. (2018). Examination of Nascent Technologies in E-Accounting: A Study on the Prospective Trajectory of Accounting. Asian Accounting and Auditing Advancement, 9(1), 89–100. https://4ajournal.com/article/view/83
  24. Thakur, R. (2019). The Moderating Role of Customer Engagement Experiences in Customer Satisfaction–Loyalty Relationship. European Journal of Marketing, 53(7), 1278-1310. https://doi.org/10.1108/EJM-11-2017-0895
  25. Vadiyala, V. R. (2017). Essential Pillars of Software Engineering: A Comprehensive Exploration of Fundamental Concepts. ABC Research Alert, 5(3), 56–66. https://doi.org/10.18034/ra.v5i3.655
  26. Vadiyala, V. R. (2020). Sunlight to Sustainability: A Comprehensive Analysis of Solar Energy’s Environmental Impact and Potential. Asia Pacific Journal of Energy and Environment, 7(2), 103-110. https://doi.org/10.18034/apjee.v7i2.711
  27. Vadiyala, V. R. (2021). Byte by Byte: Navigating the Chronology of Digitization and Assessing its Dynamic Influence on Economic Landscapes, Employment Trends, and Social Structures. Digitalization & Sustainability Review, 1(1), 12-23. https://upright.pub/index.php/dsr/article/view/110
  28. Vadiyala, V. R., & Baddam, P. R. (2017). Mastering JavaScript’s Full Potential to Become a Web Development Giant. Technology & Management Review, 2, 13-24. https://upright.pub/index.php/tmr/article/view/108
  29. Vadiyala, V. R., & Baddam, P. R. (2018). Exploring the Symbiosis: Dynamic Programming and its Relationship with Data Structures. Asian Journal of Applied Science and Engineering, 7(1), 101–112. https://doi.org/10.18034/ajase.v7i1.81
  30. Zyminkowska, K., Blaszczyk, R., Zyminkowski, T. (2017). Effects of Customer Engagement Behavior 1. Journal of Economics & Management, 28, 133-154. https://doi.org/10.22367/jem.2017.28.08